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Returns
The aluminum sides of each letter that give it depth and shape.
Exterior Signs
Channel Letters
LET YOUR NAME STAND OUT.
Individual dimensional letters make a storefront look unmistakably yours. We can plan the letter style, illumination, and mounting around your architecture and brand.
Our work1 / 8- Free ConsultationTalk through your ideas at no cost
- In-House DesignMockups before anything is made
- Licensed & InsuredProfessional installation team
- Riverhead, NYServing Long Island & all of New York
PROUD TO WORK WITH
We Are Trusted By Global & Local Brands
WHY IT MATTERS
Your storefront is unique. Your channel letters should be, too.
Channel letters are the classic look of a successful storefront. Each letter is built in 3D and lit from within, so your name glows clearly at night and looks sharp and dimensional during the day.
We design them around your logo and your facade, build them to your exact brand colors, and install them ourselves. One team from the first visit to the final switch-on.
THE BASICS
What are channel letters? And why do storefronts love them?
Channel letters are custom-made 3D letters and logo shapes, usually lit from inside with LEDs. Each letter is fabricated separately and mounted to your building, which gives you crisp shapes, strong depth, and a bright, even glow that reads well from a distance.
How channel letters are built
Face
Translucent acrylic on the front, colored to match your brand.
Trim Cap
A thin edge that holds the face in place and frames each letter.
LED Lighting
Energy-efficient modules inside each letter for an even glow.
OPTIONS
Channel letter options for your business
Front-Lit
Light shines through colored faces. The brightest, most readable option at night.
Halo-Lit
Light glows out the back onto the wall, creating an elegant outline around each letter.
Combination-Lit
Front and halo lighting together for maximum presence and depth.
Open-Face
Exposed LEDs or neon-style lighting for a bold, retro look.
Don’t need lighting? Non-illuminated dimensional letters in metal, acrylic, or PVC give the same 3D look for daytime visibility.
MAKE IT YOURS
Your brand, your rules. Customize every letter, color, and finish.
Rule of thumb
Plan about 1 inch of letter height for every 10 feet of viewing distance. Letters that will be read from across a parking lot or road need to be larger.
- Letter Height
- From small accent letters to large letters for a building or plaza.
- Letter Depth
- Deeper returns add shadow and presence; slimmer returns look modern.
- Face Colors
- Translucent acrylic and vinyl matched to your brand colors.
- Return Colors
- Painted to contrast or match the face and your building.
- Lighting
- Front-lit, halo-lit, combination, or non-illuminated.
- Logo Shapes
- Custom-cut logo marks built the same way as the letters.
INSTALLATION
Three ways to mount your channel letters
Raceway Mount
Letters sit on a slim box that holds the wiring. Fewer wall penetrations and easier to remove later.
Direct (Flush) Mount
Each letter mounts straight to the wall with wiring behind it for the cleanest look.
Backer Panel Mount
Letters mount on a panel for extra contrast, ideal for brick, stone, or uneven walls.
PRICING
What do channel letters cost? Here’s what drives the price.
Every project is quoted for its size, materials, and location, so we don’t publish one-size-fits-all prices. Share a few details and we’ll send a clear, itemized quote before anything is made. No surprises.
What affects the price
- Letter height and number of letters
- Lighting style: front, halo, or combination
- Logo complexity and custom shapes
- Face and return colors
- Mounting method: raceway, direct, or backer
- Installation height and equipment
- Permits, landlord approval, and electrical work
PERMITS
Sign permits can be tricky. We make them simple.
Illuminated signs almost always need a permit, and landlords often have their own rules. We handle the paperwork so you can focus on your business.
- We review your town’s sign code and landlord criteria
- We prepare scaled drawings and a photo mockup
- We submit the sign permit application for you
- We coordinate electrical requirements for lit letters
- We follow up until your approval is in hand
Plan ahead: permits add time to a project. Reach out early, especially if you have an opening date.
HOW IT WORKS
FROM OUR RIVERHEAD SHOP TO YOUR STOREFRONT.
- 01
Site Survey
We visit, measure the facade, check power and mounting surfaces, and photograph the site.
- 02
Design & Quote
You get a mockup of the sign on your actual building and a clear, itemized quote.
- 03
Permits
We prepare drawings and handle the sign permit and landlord paperwork for you.
- 04
Production
Your sign is built to the approved drawings, then checked before it leaves the shop.
- 05
Installation
Our team installs, connects, and tests everything, then cleans up the site.
APPLICATIONS & USES
Who uses channel letters? Every business that wants to be found.
Channel letters work on almost any building where a strong first impression matters.
Restaurants & Bars
A glowing name that pulls in dinner and late-night guests.
Retail & Fashion
Premium storefront branding that matches your style.
Medical & Dental
A professional, trustworthy look for your practice.
Offices & Plazas
Building identification visible from the road.
GOOD TO KNOW
Questions about channel letters? We’ve got answers.
Still wondering about something? or call 631.727.8311.
How much do channel letters cost?
The price depends mostly on letter size, the number of letters, the lighting style, and installation. We give you a free, itemized quote after a quick look at your facade.
Do channel letters need a permit?
In most towns, yes, especially for illuminated signs. We prepare the drawings and submit the permit for you.
What’s the difference between front-lit and halo-lit?
Front-lit letters glow through the face for maximum brightness. Halo-lit letters glow out the back onto the wall, creating a softer, more upscale outline.
How long do LED channel letters last?
Quality LED modules typically last many years with very little maintenance, and they use far less power than old neon.
Can you match my logo and brand colors?
Yes. We build letters and logo shapes from your artwork and match face and return colors to your brand.
Can you repair my existing channel letters?
Yes. We can replace faces, fix lighting, and service letters we didn’t originally make.
READY WHEN YOU ARE
Ready to light up your storefront? Let’s get started.
Send us a few details, photos, or artwork and we’ll help plan the next step.